As different parts of the U.S. have started legalizing the sale of marijuana, musicians have been some of the first people to put on their entrepreneurial caps and find a way to combine their star power and the built-in audience that the drug already has to make money.
Rapper The Game is increasing his presence in the weed business and doing so in an innovative way. The hip-hop star has just become an official partner in a dispensary, one of the few that is operating legally in the state of California. Located in Santa Ana, CA, The Reserve has a license to operate a medical cannabis retail dispensary—the legal term for a weed store that deals with those who are looking for the drug for medical reasons. According to a statement released by the company, which is already up and running, this new investment makes The Game the first celebrity to partner with this sort of establishment in the state of California.
When asked why he decided to up his involvement with the business of marijuana now, The Game explained he felt that he “finally has a platform to legally cultivate and sell a plant that saves lives and is changing our world in a positive way.” So, why did he decide to specifically co-own a dispensary, as opposed to looking to make money in the industry in other ways? “I felt a responsibility to my family, and the rest of the cannabis community, to do this the right way,” he stated.
This marks the second big announcement this year from the rapper when it comes to his involvement in the marijuana business. This past spring, he partnered with G FarmaBrands to begin creating his own strains of the plant, which would be used in both traditional cigarettes and drinks, including, interestingly enough, lemonade. In addition to carrying these already-announced products, The Reserve will work with The Game to create even more strains that will be available at that location before being distributed elsewhere.
The Game is just the latest musician to jump headfirst into the marijuana business, and he surely won’t be the last. In the past year or two, artists like Snoop Dogg, Willie Nelson and Wiz Khalifa have all announced plans to launch their own marijuana-related businesses as well.
While he might not have the same name recognition as fellow hip-hop artists like Kanye West or Jay Z, The Game is one of the biggest people in, well, the game. He has charted eight top ten albums, including three that made it to the penthouse. Throughout his decade-plus-long career, he has also sent at least 14 songs onto the Hot 100, and his output remains impressive to this day. He carries a lot of influence in the hip-hop world, and it’s likely that many of his fans would at least be willing to try out his new products, with those close to The Reserve possibly choosing that brick and mortar location to open their wallets and pick up his latest.